Signal-based outbound
that books the meeting.
Every lead has a reason. Every line has a source.
A new role, a hiring push, a tool shutting down: something changed that makes your offer relevant now. Seleqt’s AI lead hunter finds the people behind it. Seleqt qualifies the fit, writes the whole message and keeps the conversation moving on LinkedIn, email and WhatsApp.
Signals are everywhere. Replies aren’t.
A funding round tells you what happened. Not whether they fit, what they need or why your offer matters now. That’s the work between a signal and a reply.
Gartner found that 73% of B2B buyers actively avoid suppliers whose outreach is irrelevant. Gartner buyer survey, June 2025
Relevance leaks out between tools.
Relevance is timing plus context. Every handoff between tools costs a day and leaves signals behind. Seleqt keeps signal, research and outreach in one place.
The signal should change more than the opener.
“Congrats on the funding” could open any pitch. What counts is what the change means for them and how you can help.
Seleqt carries the research through the Hook, the Gap and the Offer, so every line has a reason.
Signal-based outbound starts with “why now?”
What is signal-based outbound?
Signal-based outbound means contacting people after a relevant change or action, such as a new sales leader, a funding round, a hiring push or engagement with a competitor’s post. You check whether they fit, then build the message around why that signal makes your offer relevant now.
Who
Why now
What to say
In the 2026 State of B2B GTM survey of 300 B2B software and AI companies, 50% were experimenting with signal-based outbound. The opportunity is turning that experiment into a campaign you can run and improve. 2026 State of B2B GTM report
Your offer gives you an angle. Tell Seleqt what to look for.
Any signal you can describe.
Describe the change that makes your offer useful, in plain English. No fixed menu of triggers.
Seleqt’s AI lead hunter searches live, then keeps looking on your schedule.
Every lead gets a verdict. The skipped ones get a reason too.
Spend your messages on the people you can help.
Engagement comes from buyers, competitors, students and people outside your market. Seleqt researches each person before they reach your list.
Describe your ideal customer in plain English. Seleqt chains research questions and shows the evidence behind every score.
Move beyond the first line.
Give them a reason to keep reading.
Sam’s new role explains the timing. The Series B and his 8 SDRs give you the angle. Your pilot gives him a way to test it.
Seleqt connects those pieces into one message and shows the source behind every part.
Same campaign. A different reason to talk.
Each lead’s situation changes the message and the offer. Here are three ways to connect the signals.
Keep the reason. Carry the conversation across channels.
You approve the outreach. Every reply comes back to you.
LinkedIn, email and WhatsApp run as one sequence. Replies land in one inbox, where you take the conversation to a meeting.
Steps adapt to connection and reply status. A reply on any channel stops the rest.
A shutdown. A deadline. 27 qualified leads in week one.
We used the change to find a useful way in.
On September 23, Trigify announced it would shut down on October 22. Its users had to get their data out and choose what came next.
Two AI lead hunter searches, Trigify’s company page and seven topics, found 96 posts. We qualified the people behind them and led with an export checklist.
The offer matched the moment: export help, free tracker setup and a first month free. The deadline made the help relevant.
Signal tools find. Sequencers send. Seleqt gets you to the meeting.
And it shows its work at every step, so you can check the reason before anything goes out.
What would make your offer useful this week?
Every play answers three questions: who to contact, why now and what to say. Start with one, measure replies and meetings, then add the next.
New sales leader after a raise
Hiring a sales team
Competitor engagers
“Looking for…” posts
Expanding to a new market
Tool shutdowns and switches
Show the next client their campaign before they sign.
Build a campaign preview from real signal leads and the messages you’d send. Your prospect explores it without a login, then starts a trial on your domain.
When they sign, run the same play for them in their own workspace, under your logo, colors and domain, at your own client pricing.
Put your first signal to work. Plans from $59/month.
Starter: $59/month, billed yearly. Agency plans are priced separately. View pricing
Signals are included in every plan, with no add-on or per-signal fee. Searches use your plan’s credits; only very high-volume searches are charged per engager.
Questions before your first campaign.
Signal-based outbound is prospecting triggered by a relevant change or action, such as hiring, funding, a new sales leader or engagement with a competitor’s post. You qualify the person and build your message around why that signal makes your offer relevant now.
Signal-based outbound starts with a specific reason to reach out now. A cold list starts with filters. Intent data often shows account-level interest in a topic. Signals add context about a person or company that you can research and turn into a relevant message. See the guide and the 2026 data.
Many signal tools stop at a list or a first line, and sequencers send what you wrote. Seleqt runs the steps in between in one workspace and shows its work: why each lead fits or was skipped, the source behind the Hook, the Gap and the Offer, and your approval before anything goes out. Replies from LinkedIn, email and WhatsApp land in one inbox, and agencies can run it for clients under their own brand. See side-by-side comparisons.
Any signal you can describe in plain English. Seleqt’s AI lead hunter searches live and repeats on your schedule. Examples include competitor, creator or keyword post engagement; hiring, funding, leadership changes, expansion and tool switches; and your own research questions.
Seleqt researches each lead against the ideal customer you describe in plain English. Each research answer informs the next, leading to a Hot (80+), Warm (50–79) or Cold score with reasons and sources. You see why leads fit and why others were skipped. Your approval and rejection decisions shape future results.
Signal chaining connects signals, research and your knowledge base so each part of the message builds on the last. The Hook says what you noticed. The Gap explains what it means for them. The Offer explains how you can help. Each part traces back to its source, in one message or across a sequence.
The Offer comes from your knowledge base: your offers, case studies and positioning. Seleqt connects the need identified in the research to something you can actually offer that lead.
You set the schedule. Each search runs live first, then daily, weekly or at another interval. New leads matching your ideal customer profile land in a review list.
The message should use the signal to understand the situation and offer relevant help. Reference a public business change, such as a new role or a shutdown deadline. In our Trigify campaign, we opened with the deadline and a free checklist, without mentioning which post the person liked.
Yes. You review qualified leads, their reasons and their messages before anything goes out from your accounts.
Each sender’s daily LinkedIn limits are shared across all its campaigns. Adding a campaign doesn’t create an extra daily allowance. Seleqt sends from your own LinkedIn account.
Yes. Signals are included in every Seleqt plan without a signal add-on. Live searches and recurring runs use plan credits. Only very high-volume searches are charged per engager. See plans and credits.
LinkedIn, email and WhatsApp can run in one sequence. Steps adapt to connection and reply status. A reply on any channel stops the remaining steps, and replies land in one inbox.
Yes. Seleqt syncs leads and activity to HubSpot, Pipedrive, Attio, Monday.com and GoHighLevel. API and webhooks connect it to tools such as n8n. You can start with one signal campaign alongside your current stack.
Yes. Seleqt’s Data Processing Addendum covers security measures, sub-processors, breach notification, data deletion and international transfers. Read the Data Processing Addendum.
Yes. Agency plans provide separate white-label workspaces with their own signals, campaigns and inbox under your logo, colors and domain. Campaign previews let you show potential clients real leads and messages without a login. Seleqt for agencies.
Who has a reason to hear from you
this week?
Describe the signal. See who fits. Review a message that connects their situation to your offer.