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Campaign previews for agencies

Turn their website
‍into your next pitch.

Show qualified lookalike leads, why they fit and what you’d say. Then move interested prospects into a trial under your agency.

Build your first previewExplore a sample ↓
Your logo. Your domain.·Your next client conversation.
Lookalike leadsFit researchPersonalized outreachAgency-branded
Northstarpreview.northstar.example

CAMPAIGN PREVIEW FOR SUMMIT STUDIO

Your next clients. A clear reason to connect.
Atlas Example Co.B2B services · 11–50 people
Strong fit
Why they fit
B2B servicesYour target marketRight team size
Why now
New service launch
Opener
“Saw your new service launch. Is reaching the right buyers a priority for the team?”
Your logoYour domainYour pitch
[01] LESS WORK BEFORE THE YES

Your next pitch shouldn’t start from scratch.

Research, lead lists and sample messaging take work before a prospect commits.

THE PITCH
PREPARING IT MANUALLY
SeleqtWebsite to trial
Research and list
–Research the business, build the list by hand
✓Start with their website. Get qualified lookalike leads
Sample outreach
–Write sample messages from scratch
✓Fit reasoning and signals shape the message
Show the plan
–Explain it in slides and calls
✓Share a branded preview they explore without logging in
Next step
–Set up a separate trial afterwards
✓Invite them into a trial under your brand
[02] THE JOURNEY

From their website. To your next client.

A prospect’s website becomes a campaign they can explore, then a trial under your brand.

01

Add their website

Paste the prospect’s URL. Get an audience, research and sample outreach.

summit.exampleBuild preview
Lookalike leads✓ 12 found
02

Share your preview

Send a branded link they can explore without logging in.

preview.northstar.exampleCopy link
Prospect accessNo login
03

Move into a trial

Give interested prospects a next step under your brand.

Summit workspaceTrial started
BrandingYour logo · domain
[03] SEE WHAT YOUR PROSPECTS WILL SEE

Who you’d target. Why they fit. What you’d say.

A sample preview for Summit, a B2B video agency helping software companies explain their products.

Sample · preview.northstar.example/summit

01 / TARGET BUYERSLookalike leads

Who would you target?

Jamie LeeVP of Marketing · Atlas
✓ Strong fit
Industry
B2B software
Team size
85 employees
Offer
Product videosLaunch content

Also on the shortlist: Harbor (cybersecurity), Orbit (fintech).

02 / WHY THEY FITFit research

Why are they a fit?

Atlas launched an enterprise offerIllustrative launch signal
Signal
Angle
Explain a more complex offer to new buyers.
Fit
Product, team size and marketing match Summit’s profile.

Research gives the outreach a reason.

03 / WHAT YOU’D SAYPersonalized draft

What would you say?

To: Jamie LeeDraft for review
LinkedIn
Opener
“Hi Jamie, saw Atlas is introducing a new enterprise offering. Are product videos part of how you’re explaining it to buyers?”

Your team reviews every message before it’s sent.

04 / WHAT HAPPENS NEXTMultichannel

How does the campaign continue?

LinkedIn
Connect and open
Email
Follow up with context
WhatsApp
Where it fits the campaign
Inbox
All replies in one place

Your team builds the next touches across channels.

Fictional companies and illustrative research. The sample doesn’t generate or verify live leads.

[04] FROM PITCH TO PILOT

Give their interest somewhere to go.

A trial under your agency turns interest into a place to evaluate the campaign together. You set the scope, pricing and relationship.

  1. 01 / START

    Start a trial under your agency.

    A branded workspace to evaluate your service.

    Summit workspaceTrial
    BrandNorthstar
  2. 02 / REVIEW

    Review the audience and messages.

    Agree on the offer, campaign scope and next steps.

    Audience✓ Agreed
    Messages✓ Approved
  3. 03 / LAUNCH

    Connect senders and launch.

    Run outreach with the accounts the campaign needs. Your team stays in control.

    SendersLinkedIn · Email
    CampaignReady to launch
Walk through the trial flow
[05] ONE PREVIEW. MORE WAYS TO WIN WORK.

Open the conversation. Then move it forward.

Use the same preview at three moments in your sales process.

01 / START A CONVERSATION

Give cold outreach a concrete offer.

Offer a preview. Build one when they’re interested.

TRY THIS ANGLE
“Want to see the buyers we’d target for you, and what we’d say?”
02 / FOLLOW UP WITH SUBSTANCE

Make the next message worth opening.

After a discovery call, send a preview they can share with colleagues.

TRY THIS ANGLE
“Here’s what the campaign we discussed could look like for your business.”
03 / EXPAND AN ACCOUNT

Show the next service you could deliver.

Turn an existing client’s website into a pitch for ongoing outreach.

TRY THIS ANGLE
“Here’s how we could help the right buyers discover the offer we built together.”
[06] BUILT AROUND YOUR AGENCY

Less work to pitch. More room to deliver.

Less unpaid preparation. More time for the clients who say yes.

LESS PREP

Reduce the unpaid preparation.

Start from a drafted audience, research and messaging.

Audience✓ Drafted
Research✓ Drafted
Messaging✓ Drafted
YOUR PACKAGE

Package the service your way.

Set your own pricing and scope. Make the pilot concrete.

PricingYou set it
ScopeYou set it
PilotConcrete
YOUR BRAND

Build recognition for your agency.

Your logo, domain and client experience stay at the center.

LogoYours
DomainYours
Client loginBranded
S
ShoopShoopWeb agency
Customer story

€1,750 project. €200/month service.

A website project turned into a monthly outreach service.

39%Reply rate
54Meetings
2New clients
Read ShoopShoop’s story
[07] BEFORE YOUR FIRST PREVIEW

Campaign preview questions. Straight answers.

Want help with your first preview?

Talk through your setup
What does a campaign preview include?

A proposed audience, qualified lookalike leads, the reasoning behind their fit, relevant research or buying signals, and sample personalized outreach. Your agency reviews the proposed campaign before using it in a client pitch.

Can the preview use our agency’s branding?

Yes. The agency offer supports branded previews under your logo and domain. The broader white-label experience includes your colors, login and notifications, with Seleqt branding removed from the client-facing platform.

Does the prospect need to log in?

The initial shared preview can be viewed without logging in. Access to the full experience or a trial may require an account. Keep the first step simple: share a link they can explore.

Where do the leads and qualification come from?

Seleqt combines prospect discovery, contact enrichment and AI research against the proposed customer profile. Qualification reasoning helps your team assess fit. A relevant signal gives context for outreach; it does not confirm that a prospect is ready to buy.

What does it cost to generate a preview?

Preview generation and the research behind it use credits. Check the displayed credit requirement in the preview builder before generating. Costs and allowances depend on the work requested and your plan; they are not contingent on the prospect becoming a customer.

Does starting a trial immediately send outreach?

Campaign execution requires the relevant sender accounts, setup and review. Use the preview to agree on the audience, messages and offer, then launch when the campaign is ready. Your agency stays responsible for delivery and the client relationship.

Bring one client website. Build a pitch they can explore.

Qualified lookalike leads. A reason to reach out. Messages that make the opportunity tangible. All under your brand.

Build your first previewExplore the sample again ↑
For agencies delivering LinkedIn, email and WhatsApp outreach.