🎯 15 Buying Signals That'll Make Your Outreach Hit Like a Sniper

🧠 Why You Shouldn’t Spray and Pray

Let’s be real.

Prospecting today is kinda like Tinder. You could swipe right on everyone and hope for the best... or you could actually look for the ones who match your vibe.

That’s what buying signals are.

Clues that scream: “Hey, I might actually be looking for what you’re selling!”

And if you’re ignoring them, you’re not prospecting — you’re just annoying strangers.

So let’s talk about 15 🔥 buying signals you should watch like a hawk — and how to find them without needing CIA-level tools.

📈 1. The Company is Hiring

Hiring = growth mode 🚀

And when a company is growing, they’re not just adding people — they’re looking for ways to make those people successful.

They want to level up their workflows, solve new challenges, and hit bigger goals faster.

Which means they’re way more open to tools that help them scale smarter.

How to track it:

• Jump on LinkedIn → go to the company page → check the “Jobs” tab.

• If you see roles related to anything your product helps with — bingo.

• For example, when a company is hiring an SDR they’re expanding their sales operations and likely open to exploring new sales tools

• Set up job alerts on platforms like AngelList, Indeed, or even Google Jobs to get notified as soon as new roles drop.

• This is your chance to reach out while the hiring dust is still fresh.

Message:

"Saw you’re hiring a RevOps Manager — usually means you're scaling your sales process. Want me to share a few ideas other RevOps teams are using to [insert result your tool drives]?"

🔁 2. Prospect Recently Changed Roles

New role = new priorities, new playbook, and usually… new budget 💸

People stepping into fresh positions are under pressure to make quick wins.

Which means they’re actively reviewing tools, systems, and partnerships.

And if you help them shine early? You just made a fan for life.

How to track it:

• On LinkedIn, look for “Started a new position at…” posts — they’re everywhere.

• Use Sales Navigator filters like “Changed jobs in the last 90 days” to find fresh movers.

• You can also automate this with tools like UserGems or Champify — super useful at scale.

• Reach out early — ideally in the first 30 days while they’re still in research mode.

Message:

“Hey [Name], congrats on the new gig! Usually, new [titles] like to review their current toolstack. Want to explore if [Your Tool] could help you kick off strong?”

💰 3. Their Company Just Raised Funds

If a company just raised money, they’ve got one thing on their mind: scale fast.

More growth. More people. More processes that need support.

And to make all of that work? They need tools that don’t just work — they accelerate.

You showing up now? Perfect timing.

How to track it:

• Crunchbase is a great place to start — filter by funding rounds, industries, or locations.

• Google Alerts also work like magic: set one for “Company X funding” or “Series A + industry.”

• TechCrunch and startup newsletters like Term Sheet or Axios Pro Rata are solid intel drops too.

• Once you see a raise announcement, don’t wait — reach out while the confetti’s still in the air.

Message:

"Saw you just raised a Series A — congrats! We help similar-stage teams scale their [use case] without hiring a massive team."

🧠 4. Executive Change

When a new exec joins, they usually come in with a mission: shake things up.

They want to show results quickly — whether that’s cutting costs, driving revenue, or launching new initiatives.

And the best part? They’re usually looking at the current toolstack with fresh eyes.

This is your shot to show them a better way before they get locked into old habits.

How to track it:

• LinkedIn is your go-to — search for “VP of [Department]” and filter by “past 30/90 days.”

• You can also find press releases or announcements about leadership changes via Google News.

• Check company blog posts or newsletters — exec intros often get a spotlight.

• Make it personal: mention the change and tie it to how you can help them win fast.

Message:

“Saw you brought in a new VP of Marketing — exciting times! We’ve seen many new execs look for wins in the first 90 days. Mind if I share how we helped [similar company]?”

📣 5. Prospect Asks for a Solution in Communities

If someone literally says “Anyone got a tool for XYZ?” in a Slack group or LinkedIn thread… that’s a dream come true.

They’re raising their hand saying, “I need help.” You just have to provide a solution to their problem.

This is your moment to start a conversation — not with a pitch, but with value.

Be the person who helps first, pitch later.

How to track it:

• Join the communities where your ICP hangs out — Slack groups, Facebook groups, Reddit subs.

• Stay active in places like Pavilion, RevGenius, or Modern Sales Pros — there’s gold in there.

• Set up keyword alerts for your product category or key pain points. You can use tools like:

  • f5bot - Reddit

  • LinkedIn, X, Reddit, Youtube - Kwatch.io

• And when someone posts something relevant? Show up with real advice.

Below I have provided an example of someone that had the exact problem that we are solving.

Message:

“Hey, saw your post in [community] — we actually solve exactly that at [Company]. Want a quick teardown of how we’d approach it?”

🛠️ 6. They Bought a Tool That Complements Yours

When a company buys a tool that works with yours, you’re already halfway in the door.

They’ve shown intent, they’ve invested in solving the problem — now you just help them go further.

It’s not about replacing anything — it’s about amplifying what they already use.

And that makes your pitch 10x more relevant.

How to track it:

• Use BuiltWith or Wappalyzer to peek into their tech stack — it’s basically X-ray vision for sales.

• Check app marketplaces like Salesforce, HubSpot, or Zapier to see what tools integrate with yours.

• Even LinkedIn job descriptions can reveal stack info — look for tools mentioned in “requirements.”

• Make a list of tools that integrate/complement yours and reach out to their LinkedIn followers.

• Once you know what they’ve got, tailor your message to show how you plug right in.

Message:

“Saw you’re using [Tool]. We integrate natively and help teams get even more out of it — should I show you how?”

🕵️‍♂️ 7. Prospect is Following a Competitor

If they’re following your competitor, they’re literally telling you, “Hey, I’ve got this problem on my radar.”

They’re curious. They’re exploring. Maybe even comparing.

And that’s your golden window to slide in — not with a pitch, but with something that actually helps.

Just show them there’s another (and maybe better) way to solve what they’re thinking about.

How to track it:

• Go on LinkedIn, stalk your competitor’s page (yeah, you heard me 🫣), and look at who’s engaging.

• Likes, comments, follows — that’s the heat.

• If you want to know a secret hack to get a company’s LinkedIn followers, you can send me a PM 😉.

  
  

• Set up SalesNav alerts so you don’t miss it when someone starts sniffing around.

• Twitter/X works too — check who's following your competitor or engaging with their tweets.

Message:

“Noticed you’re keeping tabs on [Competitor]. Curious if you’re comparing options or already using them?”

🔍 8. They’re Searching for Tools (G2, Capterra)

This one’s 🔥.

If they’re on G2 or Capterra, they’re not “just browsing” — they’re deep in research mode.

They’ve got a problem, and they’re actively looking for a fix.

You showing up with the right message now? Chef’s kiss 👌

How to track it:

• If you’ve got access to G2 Buyer Intent — use it like it’s your superpower.

• No budget for that? No worries.

• You can still check recent reviews, see who’s asking questions and not happy with your competitors’ product.

For example — this reviewer’s clearly frustrated with all the hidden costs. Our product’s got everything included upfront, no sneaky surprises. Reaching out here isn’t just smart — it’s actually helpful. We solve their problem, they get peace of mind… total win-win 💥

Message:

Saw you’re review on [Company] - Can I quickly show we solve [Problems mentioned in reviews]

👀 9. Prospect is Following Your Company

This one’s as warm as it gets.

If they’re following your LinkedIn page, they’ve already raised their hand — just not super publicly.

They’re keeping tabs, waiting to see if what you do is worth reaching out for.

Be the first to say hey — but keep it chill and helpful.

How to track it:

• Go to your LinkedIn company page → “Followers” → boom, there they are.

• OR Go to Sales Nav → Following your company → directly important them using the Seleqt chrome extension.

• Timing’s everything — say hi before they even think about ghosting.

Message:

“Hi [Name], Saw you’re following Seleqt, are you diving into the world of outbound automation and can I help you get started?

📣 10. Prospect Engaged With Content

Content is a magnet.

And if someone’s liking, commenting, or attending stuff that you or other thought leaders put out — that’s 🔥 intent.

It means they’re not just aware… they’re interested.

Now’s your chance to turn a passive lurker into a real conversation.

How to track it:

• Find a thought leader your audience actually follows — someone who’s sparked a conversation in the comments.

• Grab the link to their post and drop it into Seleqt — takes two secs.

• Then boom 💥 Seleqt helps you automatically reach out to everyone who engaged with a message that feels personal.

Message:

“Saw you jumped into [Post/Event/Comment]. Seems like [problem] is on your radar. Should we nerd out on how we’re tackling it?”

🎓 11. They Downloaded Content or Attended an Event

If someone downloaded your guide or sat through your webinar, they want something.

They’re not just randomly collecting PDFs for fun — they’ve got a goal, a challenge, or a curiosity.

The key? Follow up before they forget who you are.

Be the friendly human behind the content, not just another name in their inbox.

How to track it:

• Check your CRM — every form fill, download, or webinar reg should be logged there.

• Webinar platforms usually show who attended, how long they stayed, even what questions they asked.

• LinkedIn Events? See who clicked “Going” or commented on the event post.

• Lead with something relevant they saw, and keep it chill.

Message:

“Thanks for checking out [Asset]! What stood out most? Happy to dive deeper on that topic with you.”

🧪 12. Signed Up for a Free Trial

Trial = trust.

They gave your tool a shot, which means they already believe it might help.

Now your job? Make sure they actually get value from it — fast.

Don’t let them drift. Show up early, be helpful, and make the experience a win.

How to track it:

• Hook up your analytics — Mixpanel, Heap, whatever you’ve got.

• Segment your trial users based on actions, company size, role — so you know who to prioritize.

• Drop a short Loom, send a friendly onboarding email, or just say hey based on what they’ve done (or haven’t).

• Even a 30-second tip can totally change how they see your product.

Message:

“Saw you just signed up — want to skip the guesswork and get value from Day 1? I can show you the fastest wins.”

👋 13. Visited Your Website

Someone poked around your site? That’s not random.

They had a reason — even if it’s just curiosity.

But if you don’t reach out, it’s a missed opportunity that might not come back.

This isn’t about pressure — it’s about being helpful when it counts.

How to track it:

• Use RB2B or Snitcher to see who’s landing on key pages.

• HubSpot and other CRMs often log repeat visits or page views too.

• Prioritize the hot pages: pricing, integrations, customer stories.

• Then reach out with a soft touch — no pitch slap, just help.

Message:

“Hey [Name], saw you checking out [page]. Happy to answer any questions or give you a quick demo — no pressure.”

🔄 14. A Good Client Switched Jobs

The easiest lead you’ll ever get.

They already know your product, trust your team, and saw results.

Now they’re at a new company — and probably looking to bring in tools they trust.

Reach out before someone else takes your spot on their new stack.

How to track it:

• Set up LinkedIn job change alerts for your happy customers (do it today).

• UserGems or Champify can automate this beautifully if you want to scale it.

• Check every 1–2 weeks and be the first to say congrats.

• Lead with the win you already gave them.

Message:

“Congrats on the new role! Let me know if you want to bring the [Your Tool] magic to [New Company] too.”

🔍 15. Tech Stack: Are They Using Competitor Tools?

Knowing what tools they already use = sales cheat code.

If they’ve got a competitor? Time to show the difference — respectfully.

Either way, you’re not guessing — you’re showing up with context.

How to track it:

• Again, BuiltWith and Wappalyzer are your best friends for stack insights.

• Want extra sauce? Slintel, Clearbit, or even job posts can tell you what they’re using.

• If they mention “familiarity with [tool]” in a job ad? That’s your in.

• Now just map your value to what they already have.

Message:

“Saw you’re using [Competitor Tool] — We can maybe help unlock even more value. Want to see how?”

🔥 Final Takeaway: Stop Guessing, Start Listening

Prospecting doesn’t have to feel like gambling.

You don’t need more volume — you need better timing.

Buying signals are your cheat codes.

They tell you who’s already raising their hand, silently saying, “Hey, I might need what you’ve got.”

Use them to show up like a helpful friend, not another sales robot.

Be relevant. Be human. Be early.

Because when you reach out with the right message, at the right moment, to the right person?

That’s not outreach. That’s magic 💫