How to be Successful in LinkedIn Messaging

Follow these seven tips to boost your chances of connecting with potential clients.

Mar 26, 2025

1. Plan Your Approach Carefully


Before you send a single message, take a moment to get clear about who you want to connect with. Think about the kind of professional that would truly benefit from knowing you. Use tools like Seleqt that help you find the right people, ones who match exactly what you're looking for. This means no more random messages to strangers. Instead, you'll be sending thoughtful, targeted notes to people who might actually want to hear from you.


Don't just message random people. Know exactly who you want to reach:

  • Create a clear picture of your ideal customer

  • Use Seleqt to find the right contacts

  • Build targeted message campaigns that match your goals



2. Make Your Messages Personal


Nobody likes feeling like they're just another name on a list. When you message someone, show that you've taken the time to learn about them. Look at their profile, understand their work, and find something genuine to talk about.


People want to feel special, not like just another sales target:

  • Research the person you're messaging

  • Learn about their company

  • Find interesting conversation starters

  • Show you've taken time to understand them



3. Polish Your LinkedIn Profile


Here's a secret: people will always check out your profile when you message them. Make sure what they see looks professional and interesting. Use a clear, friendly photo that shows you're approachable. Write a summary that explains what you do and how you can help others.


Remember, people will check out your profile when you message them:

  • Use a professional profile picture

  • Write a clear, engaging summary

  • Explain what you do and how you can help

  • Make it easy for people to contact you



4. Keep Messages Short and Sweet


Long messages make people tired before they even start reading. The best messages are quick, clear, and to the point. Aim to say what you need to say in just a few sentences. Give people a reason to be excited about writing back to you. Think of it like a quick, friendly chat – not a long, boring speech.


Long messages scare people away:

  • Aim for under 400 characters

  • Be concise and to the point

  • Studies show shorter messages get better responses


A list of LinkedIn messages templates can be found on this page.



5. Create Catchy Message Titles


Your message title is like a first impression. Make it something that makes people curious. Try to be a little clever or unexpected. A good title can make someone want to open your message right away.


Your subject line can make or break your message:

  • Keep it brief

  • Try something unexpected or funny

  • Use a clear call-to-action

  • Make people curious to open your message



6. Don't Rush into a Sales Pitch


Nobody likes feeling sold to, especially on a professional network. When you first connect with someone, take it slow. Start with a simple thank you. Spend some time liking and commenting on their posts.


Build a relationship first:

  • Start with a simple thank you when connected

  • Engage with their posts

  • Share useful content

  • Wait before talking about your product or service



7. Be an Active LinkedIn User


The best way to get noticed on LinkedIn is to become someone people want to know. Share helpful tips. Write about what you know. Show that you're an expert in your field. When you consistently share good information, people will start to see you as someone worth talking to.


Become known as a helpful expert:

  • Share useful tips and advice regularly

  • Build your personal brand

  • Show you're knowledgeable in your field

  • Make people want to connect with you


By following these tips, you'll improve your LinkedIn messaging and build stronger professional connections.